Pictorial (99 Designs)
A visual image that represents the client without depicting the client’s
actual name.
Abstract (Chermayeff & Geismar & Haviv)
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.
Wordmark (99 Designs)
These logos consist of a typeface which is chosen for its style or is manipulated to convey the identity of a business. Even without being styled or manipulated, fonts tend to give off their own impressions.
Letter Mark (I Image Design)
Letter mark logos are very similar to wordmark logos in that they are created using typefaces; however, there is a greater focus on just using first letter , , or an abbreviation of a company’s name to convey their brand identity.
Combination Mark (99 Designs)
Logos that integrate both a symbol and text (word marks) are known as combination mark logos.
Emblem (Creative Market)
They are similar to combination marks because they both include a symbol and text; however, unlike combination marks, emblem style logos are more integrated and enclosed to appear as one single graphic.
Logo System (Twitter)
A logo system is a graphical framework that adapts to different situations. By shifting and changing, this framework allows brands to connect with customers by pointing to other ideas and issues.
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