Final Project Mood Board

I like the Parabola logo because the letters are spaced out and are really easy to read. I like the boco tea logo because its very simple and the font is easy to read. Finally, I like the nutrill logo because because it is very appealing to the eyes and has very nice colors. I will show my logo on a honey jar. I chose my fonts because they are easy to read and you can read them from afar. I chose my color pallette because the colors look like honey and honeycomb.

7 Types of Identity Marks

Pictorial (99 Designs)

A visual image that represents the client without depicting the client’s
actual name.

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Abstract (Chermayeff & Geismar & Haviv)

An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.

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Wordmark (99 Designs)

These logos consist of a typeface which is chosen for its style or is manipulated to convey the identity of a business. Even without being styled or manipulated, fonts tend to give off their own impressions.

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Letter Mark (I Image Design)

Letter mark logos are very similar to wordmark logos in that they are created using typefaces; however, there is a greater focus on just using first letter , , or an abbreviation of a company’s name to convey their brand identity.

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Combination Mark (99 Designs)

Logos that integrate both a symbol and text (word marks) are known as combination mark logos.

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Emblem (Creative Market)

They are similar to combination marks because they both include a symbol and text; however, unlike combination marks, emblem style logos are more integrated and enclosed to appear as one single graphic.

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Logo System (Twitter)

A logo system is a graphical framework that      adapts       to different situations. By shifting and changing, this framework allows brands to connect with customers by pointing to other ideas and issues.

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